Market - Consumer research
Marketing is the profit centre of every organisation or company. Unlike the other management functions, marketing involves in bringing the direct revenues to the company. It is a process of scanning the environment and looking for opportunities and pitfalls to avoid.
Marketing research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organisations using the statiscal and analytical methods and techniques of the applied social sciences to gain insight or support decision making (Esomar international code on market and social research).
Practical Support conducts research to assist and examine the situation surrounding the organisations or company. From the market research , Practical Support will conduct a marketing audit and examine the company's or business unit's marketing environment, objectives, strategies, and activities with a view of determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.
The following are some of the related work Practical Support is able to perform:
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Market Environment Audit Marketing Strategy Audit
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Marketing Organisation Audit
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Marketing Systems Audit
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Marketing productivity Audit
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Marketing Function Audit
